I've met my match

I usually use the word "Fox" quite extensively in reference to, well, pretty much anything. Depending on the tone of voice used as I say it, I use it either in praise (to compliment someone, usually male: on their swagger, performance at a task or the success of an outift they're wearing), to ridicule (to make fun of someone, usually male: on their inability to swagger, mediocre performance at a task or the failure of an outift they're wearing) or just at times of exclamation (no particular reference: Just whenever the usage of the word would draw attention to me when I'm craving it).
I used to think that I was one of the few people who regularly use this word. I'm aware that it isn't mine, but I would've never thought that anyone could so violently jolt me in their quest to selfishly own the word exclusively. However it has happened: Through a random friend request on Facebook. It needs to be said that the friend request was not in fact sent to me personally, but to M. Bey, who so kindly forwarded this picture (He is fully aware of my affinity to the word 'Fox', as do all my close friends).
Please notice the greedy monopolization: The word is Registered, Copyrighted and TradeMarked. I mean, seriously.